Character Research Institute was established in Bandai Co., Ltd. for the purpose of research activities on characters, and creation and development of original characters.
Picture book series “The Bears’ School” by Hiroyuki Aihara and Nami Adachi who were with the Character Research Institute was launched.
Licensing Agent Agreement was executed, and grant of license started in Japan.
A new company with amended name of “CHARACTER RESEARCH INSTITUTE CO.,LTD. “was established for the purpose of strengthening the creation and development of characters in the medium- to long-term perspective centering on “The Bears’ School”. Hiroyuki Aihara assumed the office of the president and representative director.
Licensing of overseas merchandising rights started.
Licensing Agent Agreement was terminated, and Character Research started the licensing business for the purpose of enhancement of long-term branding and business.
Hiroshi Kuroki was appointed as the president and representative director.